Skip to content

Your partner in the work

Hi, I’m Michael.

I founded Bold Advisor Marketing to help RIAs and the institutions that serve them turn good ideas into marketing they can put to work.

My background spans more than 25 years in financial services, including UBS, TD Ameritrade Institutional, E*TRADE Advisor Services, and leading the marketing organization at Allworth Financial.

I bring strategy, execution, and cross-functional alignment together—connecting the audience, the sales need, and the marketing opportunity.

Michael Colon

Career perspective

Experience shaped
by the work.

Understanding the RIA marketplace starts with knowing how the businesses in it operate—and how marketing can help them connect.

UBS Wealth Planning

Managing wealth and product marketing for UBS's HNW and UHNW financial planning, philanthropy, trust and estates programs and products.

TD Ameritrade Institutional

Institutional marketing experience in the independent advisor channel.

E*TRADE Advisor Services

Additional perspective on the organizations serving advisors.

Allworth Financial

Leadership of the marketing organization within a wealth management firm.